Deciding whether or not your employees should or should not wear a uniform can be a tough decision. How uniforms can have a positive impact on your business and your brand.
Victor LaValle, the American author said, “Clothes are a kind of uniform. A nun’s habit, a surgeon’s scrubs, a cop’s uniform. People often say that when they put on a certain uniform, they actually think of themselves differently.”
Does this make sense? Well, it may not, but it’s clinically proven that what we wear at work does have an impact on how we feel about ourselves. And that, in turn, influences our work – our confidence, creativity, ability to focus and collaborate.
It’s a time of transition for your beauty business. Let’s give it a brand identity and help you design distinctive workwear that is sure to make your brand stand out.
Creating a brand identity
“Where’s the logo?” – now, that’s the first thought that comes to our mind the minute we walk into an unnamed retail outlet? By giving their staff a standard dressing code that fits, big brands not only create a professional image, but also a memorable brand identity. Apart from subtly advertising about your salon, branded workwear is a must to help your salon stand out before your competitors. Whether you’re a one-man-band or a bunch of beauty professionals, a great way to start with brand identity is to zero in on a uniform.
Consistency is the key
As human beings, we seek reassurance while seeking any professional services. It is pivotal to create consistency to put our mind at ease. The simplest way is to implement a dress code. Whether clients are visiting you for the first time or the fifth time, creating consistency through a universal uniform is the best way to instill a sense of trust.
I’m here to help
Imagine dining in a busy restaurant where you don’t know who’s who, and you wonder who to call out for help. The same goes with your clients – if they can’t figure who’s the employee and who is not. If your staff is wearing a branded beauty tunic, it’s easier for the client to spot them, especially when the salon gets crowded.
Comfort – all day long
While your job is to make people look beautiful, you know well that accidents are bound to happen – from wax spills to accidental cuts. Now, let that special dress rest in the wardrobe and put on a uniform that is specifically tailored for beauticians and their style of work; meaning each garment can not only provide comfort and safety but also make you feel fab all day long.