The relationship between your beauty business and its vendors goes far beyond the purchasing products. So it’s crucial to handpick the right vendor. Jasmine Keshwani tells you how.
Most of us are aware of the concept of marketing mix executed through the 4 Ps of marketing, namely Price, Product, Promotion, and Place. Needless to say, choosing the right product partner is as important as getting the right product for your salon. Here’s how you can figure your way through the maze of beauty suppliers.
Round the clock availability
No matter how reputed your salon might be, running out of stock during the festive season is probably going to cause a hitch, lest there is an unpredicted surge of clients. Always settle for brands that have local distributors available 24X7 to help you refill your stocks during downtime. Stocking up on a range of products will boost your business.
Education and support without limits
You have got a fantastic brand at your service, but is your product vendor available to train your staff on an ongoing basis? Well, we aren’t talking about a one and done training. The brand representative should be one of the regular visitors at your store to provide hands-on training to your team about their products. To top it up, ongoing support from your product vendor in terms of dynamic product displays, posters, samples, and other glossy materials is imperative. There couldn’t possibly be a better way to boost up your retail sales.
Brand alignment is a must
Everything seems to be in place now, but it still feels like you skipped something. Brand fit or alignment is a threshold. What if you pamper your clients with everything organic, and the products you use or promote are loaded with chemicals? Isn’t it contradictory? Or what if a men’s salon features a ‘Rose Blossom Body Wrap’ right on the top of on its menu? Sounds a little off, right? Pick a product range that complements the intention and vision of your beauty business and your clientele set. So, remember to take your clientele into consideration while selecting the right vendor.